Dennis Kennedy

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January 04, 2006

What Can American Movies Teach Us About Selling Professional Services?

Mike Schultz on RainToday.com has a entertaining and educational article (that's the best kind) called "Hidden Advice In American Film For Selling Professional Services" about the "secret messages" about selling professional services that can be found in famous movie quotes.

A few examples:

"Why don't you come up sometime and see me?"
#26, Mae West in She Done Him Wrong, 1933
Secret messages: Pay attention for buying signals.

"Show me the money!"
#25, Cuba Gooding, Jr. in Jerry Maguire, 1996
Secret message: Make sure your buyers are qualified. If they don't have a budget or can't find the cash, move on.

"Bond. James Bond."
#22, Sean Connery in Dr. No, 1962
Secret message: Make sure people know who you are.

A fun and informative article. I'm waiting on a sequel that tells us about lessons from quotes from foreign films.

I recommend subscribing to RainToday.com's free Rainmaker Report email newsletter - it always seems to have good articles.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

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Posted by dmk at January 4, 2006 06:20 PM

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