Dennis Kennedy

A cool discussion and summary by Dave Pollard on Peter Drucker's approach to innovation.

Pollard concludes:

"In the last three years business innovation has gone from business' Job One to an insignificant part of corporate strategies, as executives have become obsessed instead with slashing costs and heads in an insane race to the bottom, quality and customer be damned. Such an approach is, like seemingly everything else in vogue in the Bush era, short-sighted and unsustainable. You cannot cut yourself to greatness. It's time to start a new bandwagon for business innovation."