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ContactHow to Attract Clients: Sell Nothing
Ned Steele has a good little article called "How to Attract Clients: Sell Nothing in today's Smart Pros newsletter.
It has a simple message and five easy little steps to conduct a low-key and effective marketing campaign that has the virtue of its regularity, its focus on helpfulness, and its ease of implementation.
To summarize briefly:
Have a good database of clients, prospects, referral sources, and potential prospects.
Use your database often.
Use your database smartly.
Mix your tools.
Go to the media.
Then, as he concludes, "Finally: REPEAT THE ABOVE REGULARLY. And watch the prospects come calling."
A short, wise and highly recommended article, perfect for a slow August afternoon in your office.
