Seven years ago today, I launched this blog on an unsuspecting world as an early birthday present to myself, with a general sense that not only was I late to blogging, but that I had in fact missed the whole blogging thing. I also saw this blog as means to get to what i really wanted to do – have my own RSS feed.
The initial post was a simple one:

And so it begins . . .
I realized the other day that I had first written about blogs well over a year ago. In fact, the rise of blogs was one of my 2002 predictions for legal technology in my annual legal tech predictions article. As I was working on updating my web site (, I finally decided that I had to have my own blog. Thanks to people like Jerry Lawson, Sabrina Pacifici, the Support Forum at, it’s finally here.

Jerry Lawson pointed out to me that I first wrote about blogs for lawyers even earlier than I remembered inthat initial post before I actually started my own blog. When I read Soctt Rosenberg’s great history of blogging, Say Anything, last year, I was struck most by how long I was a reader of blogs (quite a few years) before I actually started my own. That was probably in large part due to the fact that I was writing a monthly legal tech column and other articles (and I was adding content regularly to my website), but it still is a big surprise to me to see how long I sat on the sidelines of blogging. I think I made up for the delay, and it’s difficult to put into words how mch I treasure the friendships that came to me through blogging. A special thanks to all of you.
It’s been a tradition here that I pull out the stops for the blawgiversary and tend to make extravagant claims about how the rest of the world treats the blawgiversary and do things like coin terms like blawgiversary (which I believe i might have done years ago in a momemnt of weakness). I was going to drop that this year until I realized that the US government had indeed created a federal holiday to give many of you a day off to celebrate the blawgiversary. Enjoy!
Seriously, though, I try to do a few special things this week to celebrate the birthdays of my blog and me. Although I’m planning to take a more low-key approach to that this week than I usually have done, I do like to take this time to thank my readers and do a little bit of a reader-appreciation week. So, watch for some special posts this week.
For the most part, however, I want to say a big thank you to readers of this blog and say that I’m looking forward to the next year of blogging, both here and on DennisKennedy.Microblog, the companion Twiiter experiment for this blog.
[Originally posted on DennisKennedy.Blog (]
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Tom Mighell and I have recorded another episode of The Kennedy-Mighell Report podcast and it’s now available on the Legal Talk Network and on iTunes. The episode is called “Online Reputation Management” (show notes website) and here’s the episode description:

Have all of your posts, comments and mentions on the Internet, especially in social media, become the dreaded “permanent record?” Is what people see in Google about you what you want them to”know” about you? As lawyers participate in social media – Twitter, Facebook and LinkedIn, just to name a few – there’s a growing sense that Internet presence is becoming online reputation. In this episode, co-hosts Dennis Kennedy and Tom Mighell look at this important new phenomenon and suggest practical ways that you can find and manage your online reputation, while avoiding the most common pitfalls.

In the episode, Tom and I start from Jim Calloway’s recent excellent post called “Online Reputation Management: First Rule is to Avoid Self-Inflicted Wounds” and a few recent conversations we’ve had with people about whether to “friend” bosses and colleagues on Facebook and explore how social media is changing the nature of online reputation management. It used to be that you were mainly concerned with getting yourself into search engines and getting the word out about you. Now we’re starting to worry about what we can keep out of search engines and who can see what of our online footprints.
We discuss the two key areas of monitoring and mentoring, and offer a few of our favorite practical tips, as well as analogize social media as having some unnerving similarities to the “permanent record” our teachers used to threaten us with.
I wanted to mention my favorite quote from Jim’s post that I didn’t get the chance to use in the podcast:
“So to me, the key to online reputation management is to put lots of positive information about you online and to tell your story. Just overwhelm any critics.”
The podcast also includes answers to two audience questions: what tech would we recommend for law students (probably no one will agree with my recommendation, but, after you think about it, you’ll start to see that I might actually have a good idea or two) and the role usability testing might play in law firm tech decisions.
We end the post with our Parting Shots – practical tips you can use right away. I give my favorite places to find tech tips and Tom points to MIT’s new Personas tool, which is not a bad way to get a handle on your online reputation.
Give our new episode a listen and let me know what you think. Show notes are not currently available but should be up soon.
And try some of the back episodes as well.
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[Originally posted on DennisKennedy.Blog (]
Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy
Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at Twitter: @collabtools
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I wanted to send my congratulations today to Dave Winer on the tenth anniversary of the start of Scripting News, one of the most influential and pioneering of all blogs.
Although I can’t say that I’ve been reading Scripting News since the beginning, I have been reading it for a very long time.
Dave Winer and Scripting News definitely had the biggest impact on me starting my blog. Or, more accurately, it was through Scripting News that I learned about and became fascinated by RSS feeds.
As I tell people who are familiar with RSS feeds, I did not start this blog because I wanted to have a blog or be a blogger, but because it was the best vehicle for me to have my own RSS feed. I actually had a hand-rolled RSS feed for my website before I started this blog. The blog made it so much easier to generate an RSS feed. So, in one fell swoop, I had an RSS feed and a blog, and the rest, as they say, is history.
Although I’ve regularly mentioned the bloggers who had a big impact on my decision to launch this blog, the biggest push for me came from reading Scripting News.
Steve Rubel and others have talked in terms of a blogger lineage or a “blogging family tree.” I’ve always liked that idea, and have long considered this blog to be part of the Dave Winer family tree. I’ve never met Dave, but I thank him now and congratulation him on the highly influential, and occasionally tempestuous, ten years of Scripting News, and salute him like so many others have. It’d be a real honor if I could officially join the many others who are part of Dave’s blogging family tree.
What’s your blog lineage or blogging family tree?
[Originally posted on DennisKennedy.Blog (]
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It’s great to have Shelley Powers back blogging on a regular basis again.
Her post, Sauna St. Louis, perfectly captures the essence of the aftermath of the rain a few days ago during our latest heat/humidity wave. I’m from northern Indiana and I always associate summer thunderstorms with cooling things off. It’s demoralizing to find that it’s even hotter and more humid after a thunderstorm, as is often the case in the summer in St. Louis. Unlike Shelley, however, I find that I’m not ready to embrace the heat and love the humidity.
Adding the sauna effect, on Saturday, steam was rising off our street as it rained.
I developed a little index to help me decide whether or not I wanted to ride my bike in the heat. I simply add the temperature and the humidity. The number was 170 at 8:00 yesterday morning. I decided that maybe that was too high. Currently, my index number is 148.
But the electricity is back. Sort of. We just got back from picking up my father-in-law and bringing him here after another power outage in his neighborhood (second in three days). It looked like a very large swath of south St. Louis city and county were without power – cause unknown.
And the heat goes on.
[Originally posted on DennisKennedy.Blog (]
Like what you are reading? Check out the other blogs where I post – Between Lawyers (feed) and the LexThink Blog (feed).
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Fred Faulkner’s post called “Pushing RSS to the Next Level With a Good Marketing Strategy” is a very good introduction to RSS and RSS strategies for bloggers and other information providers. 

The money quote:

“The potential for RSS is huge and we (publishers, bloggers, Webmasters, marketers) need to take charge and promote RSS for what it is, spam free content in as about real-time as possible.”

Check it out.

[Originally posted on DennisKennedy.Blog (]


This post brought to you by Dennis Kennedy’s consulting services, featuring RSS and advanced blogging consulting and technology committee coaching packages for law firms, corporate legal departments and other professional services providers.


I wanted to make a quick note about the debut of a new legal marketing “portal” website from Thomson FindLaw called Looks to be a solid start for a helpful resource on legal marketing information and resources. I also like their judgment in featuring an article that discusses the comments on blogging my colleagues at the Between Lawyers blog and I made on the role of blogging in legal marketing.
Check it out.
[Originally posted on DennisKennedy.Blog (]
This post brought to you by LexThink!(TM) – The Conference, Re-imagined. LexThink! – Think big thoughts, do cool things, change the world.

Like my co-presenter, Tom Mighell, I greatly enjoyed our Bloggin for Lawyers webcast for FindLaw yesterday and can’t express my feelings any better than Tom did here. We had more than 200 attendees and it was fun and educational. Tom and I have agreed to try to answer the questions that we couldn’t get to during the alloted time.
I want to thank everyone who attended the webcast. It is my understanding that the audio of the two webcasts will be made available at some time in the future.
Tom and I were discussing how much we enjoy presenting this topic (and RSS feeds, too, as we did at ABA TECHSHOW 2005), although we wish that we could do so in a half-day session or perhaps even in a workshop format. In a 45 – 60 minute session (if you count the Q & A session), we can’t cover everything we’d like to cover or go into much depth.
So, as Tom says, if you’d like to have Tom and me present on blogging or RSS feeds for your group, please get in touch with us. We’d really like to have the opportunity to do those kinds of presentations. Email me at denniskennedyblog @ or get in touch using the contact info on my website.
[Originally posted on DennisKennedy.Blog (]
This post brought to you by Dennis Kennedy’s eBooks – Preparing Your Law Firm for the Internet Era: 150 Steps Toward a 21st Century Practice of Law, Dennis Kennedy’s Legal Technology Primer and Unlocking the Secrets of Legal Technology and Technology Law: Finding Your Way in the First Internet Era.

Like others with gmail accounts, I’ve found that I have a stash of gmail invitations; it looks like I have 98 of them.
For readers of DennisKennedy.Blog, I’m offering an invitation for any reader who requests one, until they run out. Simply email me at denniskennedyblog @, with your real name and contact info and I’ll send you an invitation. I’ll do this as long as I have invitations to give away.
A personal note or words of encouragement are not required, but will be appreciated.
[Originally posted on DennisKennedy.Blog (]

My pals Kevin O’Keefe and Larry Bodine will be celebrating my birthday on February 17 with a blogging webinar directed to lawyers and law firms. Kevin and Larry are the real deal and this webinar will be filled with great info. Highly recommended.
In Larry’s blurb about the webinar, he notes the growing interest of large firms in the blogging phenomenon. It’s very easy for law firms, big or small, to mishandle blogs and blogging. That’s why it’s important to get your information from experts like Kevin and Larry who can speak about integrating blogging into a complete marketing effort.
However, I think that blogging is fraught with danger for most law firms, especially large law firms.
A few of my notes on this topic:
If you already have a history of twice-a-year “quarterly” newsletters, a similar effort in blogging will embarrasss your firm greatly, publicly and perhaps expensively.
Ask the lawyer bloggers who have been blogging for a couple of years (I’m coming up on the end of my second full year, which makes me something of an old-timer among lawyer bloggers) how difficult it is to sustain a blog for a significant period of time. Law firm blogs are notorious for starting out with great fanfare and disappearing.
Blog planning is much, much easier than blog execution.
For large law firms especially, blogging ultimately is a side issue – the real focus should be on RSS feeds. Whenever I talk with long-time lawyer bloggers, the conversations are always about RSS feeds, not blogging itself. If the previous two sentences do not mean anything to you, you simply are not ready to be launching a blog for legal marketing or any other purposes.
Blogging can be a marketing tool, but because blogging is designed for something other than marketing yourself, it will be a difficult tool to master, especially if your focus is solely on marketing and you feel that you “need to be blogging.”
Please keep in mind that there’s a lot to learn in the blogosphere, before and after you enter it. I learn something new and important on a regular basis. I recommend Kevin and Larry’s webinar as a great starting point for one part of the new landscape.