The UPS man brought me a package yesterday that contained the book in the photo below.

LinkedIn in One Hour for Lawyers - Book Photo
LinkedIn in One Hour for Lawyers

So, I thought now would be a good time to pre-announce the impending release of the new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers,” which is now available for pre-order.

It’s part of the ABA Law Practice Management Section’s reasonably-priced “In One Hour” series of books on legal technology topics. While the title is self-explanatory, the goal of the book is to provide a quick and easy, but reasonably thorough, introduction and guide to LinkedIn, the premier social networking platform and the social networking tool most commonly used by lawyers.

Many, many lawyers have joined LinkedIn, but it’s rare for me to find a lawyer who tells me that he or she is using more than a tiny fraction of the potential of LinkedIn. This book is meant to help remedy that.

Allison, Michelle Golden and I presented a very popular webinar last year that led to the idea for this book. I’ve long been a fan of Allison’s writing – we have a similar style and a similar lawyer-focused approach. The writing collaboration was great, and we’re very pleased with the final product.

The book itself is short and to the point. It has lots of color screenshots and a simple, step by step approach to the essential components of LinkedIn – Profiles, Connections and Participation.

The main portion of the book consists of ten “lessons” that will get you up and running on LinkedIn. We finish the lessons section with three action steps anyone can take to improve their LinkedIn effectiveness.

We also have a set of advanced materials, covering topics like ethics, apps, advanced features, and more, plus a list of 60 of our best LinkedIn tips.

Our idea was to provide not just the basics, but point readers to more advanced uses, and share some of our ideas about how LinkedIn fits into the context of your real-world networking contexts.

I really like the way the book turned out and want to thank everyone involved in the project (including my daughter, Grace, who provided proofreading and editorial help).

I also wanted to share comments we received from two people I admire greatly, Bruce Marcus and Patrick McKenna.

“One of the byproducts of the new world of social media is the burst of new how-to books. Naturally, some are far better than others, and so we are blessed when a pair of superior and experienced practitioners like Dennis Kennedy and Allison Shields share their experience in using LinkedIn® in One Hour for Lawyers. Yes,after an hour with this clear and succinct book,you will indeed become highly proficient in the art of using LinkedIn® proficiently and profitably.”–Bruce W. Marcus, editor of “The Marcus Letter on Professional Services Marketing” and author of Professional Services Marketing 3.0.

“If you are interested in promoting your practice, finding clients, discussing important issues with like-minded colleagues, or getting answers to your important burning issues, than you definitely need to explore the social networking power of LinkedIn®. And it would be hard to imagine two better people than Dennis Kennedy and Allison Shields to make it unbelievably easy for even the most reluctant lawyer to get up-and-running as quickly as possible. What a great way to spend an hour–teach yourself how to ramp-up your networking activities with this highly practical guidebook. Even an old dog like me, who has had an active presence on LinkedIn® for more than a few years, has to admit that I learned a number of new things (advanced search techniques and company buzz) from reading this book.”–Patrick J. McKenna, bestselling author, law firm management consultant and host of “Law Firm Leaders,” the only LinkedIn® group exclusively for large law firm managing partners.

The book is currently available for pre-order, with a 15% discount available.

As an aside, as the title indicates, the focus is on use of LinkedIn for lawyers and other legal professionals, but I don’t think you need to be a lawyer to get some benefits from this book.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

I’ve become a big fan of the (free) LinkedIn iPhone app.

So much so that I’ve co-written with Allison Shields an article about how using the LinkedIn app can enhance the value of the value of your LinkedIn account. The article is called, not surprisingly, “Using the Free LinkedIn App to Increase the Value of Your LinkedIn Account” and can be found in the recent issue of the ABA’s LawPractice.News.

In the article, we give you a quick tour of the features and benefits of the LinkedIn mobile app (available for iPhones and the other major smartphones).

The money quote:

We’ve found that once you start using the app, your visits to the LinkedIn Website will decrease, but your use of the LinkedIn platform and the value of news and information you gain from LinkedIn will increase dramatically.

That quote sums it up. The app has made a dramatic change in the way I use LinkedIn on a daily basis – a very positive change.

As some of you might have heard, Allison and I have written a book called “LinkedIn in One Hour for Lawyers” that is scheduled to appear at ABA TECHSHOW at the end of March. We cover the LinkedIn app and much more in the book. However, there’s no need to wait for the book’s release to download and install the LinkedIn app.

Highly recommended.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

View Dennis Kennedy's profile on LinkedIn

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

qrcode

I’ve become a big fan of the (free) LinkedIn iPhone app.

So much so that I’ve co-written with Allison Shields an article about how using the LinkedIn app can enhance the value of the value of your LinkedIn account. The article is called, not surprisingly, “Using the Free LinkedIn App to Increase the Value of Your LinkedIn Account” and can be found in the recent issue of the ABA’s LawPractice.News.

In the article, we give you a quick tour of the features and benefits of the LinkedIn mobile app (available for iPhones and the other major smartphones).

The money quote:

We’ve found that once you start using the app, your visits to the LinkedIn Website will decrease, but your use of the LinkedIn platform and the value of news and information you gain from LinkedIn will increase dramatically.

That quote sums it up. The app has made a dramatic change in the way I use LinkedIn on a daily basis – a very positive change.

As some of you might have heard, Allison and I have written a book called “LinkedIn in One Hour for Lawyers” that is scheduled to appear at ABA TECHSHOW at the end of March. We cover the LinkedIn app and much more in the book. However, there’s no need to wait for the book’s release to download and install the LinkedIn app.

Highly recommended.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

View Dennis Kennedy's profile on LinkedIn

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

qrcode

Note: As part of my ninth blawgiversary celebration, I’m answering reader questions. You may submit your questions by leaving a comment to this post, sending me an email (denniskennedyblog @ gmail.com) or contacting me through my social media outlets.

First up:

Will you be speaking at ABA TECHSHOW this year? What will you be speaking on?

The ABA TECHSHOW has long been the legal technology conference I enjoy the most and the one I try to go to every year.

I’m please that I was invited to speak at TECHSHOW this year, and am greatly looking forward to doing so.

My speaking agenda:

Thursday, March 29, 2:00 PM – Coffee Shop Office: The Ethics of Mobile Computing (with Sharon Nelson)

Practicing anywhere at any time is no longer just a dream. From SmartPhones, laptops, and tablets, to the use of cloud-based tools; from Wi-Fi hot spots to remote access services, wireless technology is changing the paradigm of modern legal practice. But that new freedom requires heightened security practices to meet ethical standards. Our techno-ethics experts walk through best practices for taking your office on the road.

Friday, March 30, 3:30 PM – Running Your Practice Entirely in the Cloud: From Start Up to a Large Virtual Firm (with Chad Burton)

Setting up a viable cloud-based or virtual practice requires many careful steps — there are many ethics dangers along the way. Learn how to do just that with our speakers, as they show how every aspect of the law office can be put it in the cloud regardless of firm status, i.e. start up vs. existing practice, or firm size. See specific examples of how to share documents, client information and more – all in the cloud!”

And . . . although it’s not on the schedule on the TECHSHOW website, I understand that Allison Shields and I will be hosting a “Meet the Authors” session for our new book, LinkedIn in One Hour for Lawyers.

I’ve been working with my excellent co-speakers and believe we have great plans for these sessions – they should be jammed with lots of great practical information.

As usual, I’ll probably spend my spare time staffing the conference concierge desk and spending time visiting with as many people as I can. Be sure to come up and say hello if you attend TECHSHOW. Do I really have to say that if you are a regular reader of this blog, you should definitely attend TECHSHOW this year? TECHSHOW registration info is here. I noticed that the early registration discount window has been kept open for a few more days.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

View Dennis Kennedy's profile on LinkedIn

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

qrcode

Allison Shields, Michelle Golden and I presented a webinar on LinkedIn for Lawyers in August. That webinar was so well-attended that on November 3 there will be a replay. The details are available on the ALI-ABA website.

Although the November session will be an audio replay of the August session, we’ll be answering questions from attendees by email after the replay. That will give attendees a great chance to get their LinkedIn questions answered, to the extent that they aren’t answered in the webinar.

I had the benefit of hearing this webinar already and can tell you that the webinar is loaded with great information and practical tips, whether you are a LinkedIn beginner or an experienced user. I learned a lot from Allison and Michelle during the webinar. I also contribute some of my insights and tips from my many years of being on LinkedIn.

Here are the details on the webinar.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

qrcode

LinkedIn. Backing up. The iPad 2. Beyond Keyword Search.

I thought I’d get you caught up on recent podcasts. Tom Mighell and I have recorded several episodes of The Kennedy-Mighell Report podcast since I’ve last posted about podcasts on this blog. They are now available on the Legal Talk Network and on iTunes, with an RSS feed here.

We’ve moved past the 50 episode mark, added another great sponsor (Carbonite Pro), and, I think, done some of our best work. I invite to listen to the recent episodes, to subscribe to the podcast in iTunes and send us your questions and ideas for future topics.

Here’s a list of the last four episodes (in reverse chronological order) with the program descriptions:

What Comes After Keyword Search?

Despite all the talk about “search” on the web, the simple fact is that we’d trade all the “search” in the world for a lot more “find.” The good news is that there are some developments that will help us get the information we want when we want it. In this episode, Dennis Kennedy and Tom Mighell discuss what comes after traditional keyword search, new tools and techniques like recommendation engines and apps, and whether we are getting closer to being able to truly get the information we want when we want it. (Episode 52)

This podcast grew out of our recent perception that regular Google searching is increasingly unsatisfying. We talk a look at current and future alternatives, with a big emphasis on social search. In the second segment, we talk about our upcoming presentations at IgniteLaw 2011 on April 10.

Climbing Aboard the iPad 2 Train

The first iPad was incredibly successful and the launch of the iPad 2 has created a fresh surge of interest in the tablet category. Is the iPad 2 the tablet device that lawyers have been waiting for? In this episode, Dennis Kennedy and Tom Mighell discuss their experiences in line at the Apple Store on Opening Day attempting to get the freshest information for their audience, talk about their early experiences with the iPad 2, and speculate about the “post-PC era,” the iPad 2 and its potential impact on lawyers and their clients. (Episode 51)

In this podcast, Tom and I decided it would be fun to try to get a new iPad 2 on launch night and report about our experiences. Tom was successful. I wasn’t. In fact, I had to give up on trying to get one at the Apple Store and am still waiting for mine to be shipped to me. Fortunately, Tom, who has written a new iPad for lawyers book, is able to share his real-world experiences, while I rely on what I’ve read and heard. In the second segment, we talk about the new social media phenomenon of group messaging, especially at conferences, and whether we think any of these services will catch on at ABA TECHSHOW in April.

You ARE Backing Up, Right?

Everyone (well, we hope everyone) knows data backup is important. That’s why we always vow to be more diligent after we lose more data at an inopportune time. Data backup has become more complicated over the past few years as our data moves out from our computers to the cloud. We know what to do, so why don’t we? (Episode 50

Tom had an issue with his blog where it looked liked he might have lost about a year’s worth of posts. Fortunately, they were restored, but it reminded us how important backup still is. We discuss new approaches that make backing up your data empire easier and cheaper than ever – if you’ll actually pay attention and make the backups. In the second segment, we talk about recent changes Google made to its search algorithm.

The Land of LinkedIn

Lawyers can’t go a single day without hearing how they need to be using social media. Social media, however, is a big topic and there are lots of social media tools. The tool lawyers most commonly use is LinkedIn, but are they really using it to good advantage? (Episode 49)

As I recall, the title was a hat tip to Lincoln’s birthday. Lately, I’ve been thinking that brad-based presentations to lawyers about “social media” are becoming less useful. Better, I think, to focus on one of the social media tools and cover it in depth. We delve into how we use LinkedIn and how you might use it better. In the second segment, we get a report from Tom about his trip to the 2011 LegalTech NY conference.

I invite you to listen to the episodes that interest you. I also recommend that you subscribe to the podcast through iTunes to get new episodes as they are released (and not wait until I post about recent episodes on this blog).

Let us know what you think about episodes. And try some of the other back episodes as well. Although we’re working on some technical issues (please be patient), the show notes for the podcast can be found at www.tkmreport.com.

We always welcome your questions and will try to answer them on episodes.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools