NOTE: I’ve decided that I want as many people as possible to read this book. I’ve now made the entire book available as a FREE PDF – Successful Innovation Outcomes in Law – 2023 PDF Version. If you like the book and PDF is not the best format for you (or you want to support the author), you can still buy the book in paperback and Kindle formats on Amazon.

My book, Successful Innovation Outcomes in Law: A Practical Guide for Law Firms, Law Departments and Other Legal Organizations (published in October 2019), in available on Amazon as a Paperback and in a Kindle version. I conceived of the book as a Kindle book, but the paperback is proving to be more popular than I expected.

This book is my effort to provide a one-volume resource for innovators in law and help forward-looking legal organizations innovate.

I tried to cover as much of the legal innovation waterfront as I could.

For an interview of me talking in more detail about the book, listen to this episode of The Kennedy-Mighell Report podcast.

The intended audience for the book is:

  • Innovation team leaders (whether with the title of chief innovation officer or not)
  • Business leaders wanting to drive innovation (managing partners, general counsel, CFOs, COOs, CIOs, chief strategy officers, business development leaders, and the like)
  • Individual innovators, including those who aspire to moving into one of the first two categories
  • Clients and customers of legal service providers who want to see their providers bring them more innovation

Others will find this book useful as well.

The book is meant to be a practical guide to give you needed guidance and a framework for increasing your chances of innovation success and decreasing your chances of innovation disasters. It’s also based on my learnings over many years in this field.

I tried to provide many choices and options. I believe that there is not “one true path” for innovation in law. Outcomes are what matters.


Chapter 1 Introduction
I. An Innovation Primer
Chapter 2 Defining Innovation
Chapter 3 Is Legal Innovation Different?
Chapter 4 Optimization vs. Innovation
Chapter 5 The Adjacent Possible: Learning and Borrowing from Other Professions
Chapter 6 Innovation Models
Chapter 7 Ten Types of Innovation
II. Core Principles
Chapter 8 Why – What – How
Chapter 9 Focus on the Customer
Chapter 10 Business Models
Chapter 11 Diversity is Essential
Chapter 12 Quantity vs. Quality
Chapter 13 Constraints and Beautiful Constraints
Chapter 14 People, Process, and Technology
Chapter 15 Lawyers and Ideas: A Limiting Factor?
Chapter 16 External Ideas
III. Creating and Improving Innovation Programs
Chapter 17 Basic Plan / Roadmap and Budget
Chapter 18 Game Plan for Getting Started
Chapter 19 Requests to Make if You are Put in Charge
Chapter 20 Personnel and Who’s in Charge
Chapter 21 Teams
Chapter 22 Internal Selling
Chapter 23 Small Wins
Chapter 24 Road Shows and Demos
Chapter 25 Innovation Committees
Chapter 26 Bringing in Help
Chapter 27 Coaching and Mentoring
Chapter 28 Advisory Boards
IV. A Taxonomy of Innovation Tools
Chapter 29 Scientific Method
Chapter 30 Experimentation, Results, and Failures
Chapter 31 Feedback: Ask Your Customers
Chapter 32 Brainstorming and Design Thinking
Chapter 33 Prototypes
Chapter 34 MVPs
Chapter 35 Visual Tools: Canvases, Maps and Kanban Boards
Chapter 36 Metrics, KPIs and OKRs
Chapter 37 Processes and Process Improvement
Chapter 38 Product and Project Management
Chapter 39 Advanced Techniques: Sprints and Labs
Chapter 40 Other Innovation Tools and Techniques
V. Examples of Innovation Efforts
Chapter 41 Three Innovation Efforts Corporate Counsel Want
Chapter 42 Selling to GCs and Other Decisionmakers
Chapter 43 Panel Convergence
Chapter 44 Key Client Programs
Chapter 45 Collaborating with Other Firms
Chapter 46 TechPrompts Example
VI. Risk and Portfolio Management
Chapter 47 Evaluating, Auditing, and Internal Reporting
Chapter 48 Risk Alignment: Portfolios and Portfolio Management
Chapter 49 Increasing and Decreasing Investment
Chapter 50 Changing Course and Pivoting
VII. Handling a Few Hard Things
Chapter 51 Unexpectedly Hard Stuff
Chapter 52 Barriers and Handling Objections
Chapter 53 Dealing with Failure / Pulling the Plug
Chapter 54 Self-Care
VIII. Action Steps, Tips, and Resources
Chapter 55 Action Steps and Conclusions
Chapter 56 Fifty-seven Tips
Chapter 57 Resources
Chapter 58 Acknowledgements and Information

LinkedIn Profile. Also, see LinkedIn showcase page for Dennis Kennedy’s books.

Download my FREE “57 Tips for Successful Innovation Outcomes in Law” (PDF).

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