Just one of several excellent postings recently from BrandAutopsy focuses on what Paul Williams refers to as the Three Fallacies. They are Complacency, Conservatism, and Conceit.
Read the post and then consider how they might apply to your firm or organization. Your feeling of discomfort will be proportional to your need to take action.
By the way, Paul laments his inability to make it through Tom Peters’ Re-Imagine!
Re-Imagine! definitely rewards the patient reader. The key is to relax, stop fighting to impose your stylistic standards and let Tom drive the car while you ride. It’s a trip well worth taking. Failing that, the audio CD might be a better way to go for some people.