I love the title Gerry Riskin chose for his recent post on law firm strategic planning – “38% of Law Firms are the Sand and their Clients are the Sea.”
The post is great, too.
The money quote:
“Planning is about making choices about what you prefer to do. You earn the right to do those things by providing more valuable legal work that the right prospective clients can appreciate.”
Otherwise, as Gerry says, “You just sit there like a grain of sand on the beach and your next work opportunity depends on the the nature of the next wave that rolls in.”
[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]
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