Tom Mighell and I have recorded another episode of The Kennedy-Mighell Report podcast and it’s now available on the Legal Talk Network and on iTunes. The episode is called “Online Reputation Management” (show notes website) and here’s the episode description:

Have all of your posts, comments and mentions on the Internet, especially in social media, become the dreaded “permanent record?” Is what people see in Google about you what you want them to”know” about you? As lawyers participate in social media – Twitter, Facebook and LinkedIn, just to name a few – there’s a growing sense that Internet presence is becoming online reputation. In this episode, co-hosts Dennis Kennedy and Tom Mighell look at this important new phenomenon and suggest practical ways that you can find and manage your online reputation, while avoiding the most common pitfalls.

In the episode, Tom and I start from Jim Calloway’s recent excellent post called “Online Reputation Management: First Rule is to Avoid Self-Inflicted Wounds” and a few recent conversations we’ve had with people about whether to “friend” bosses and colleagues on Facebook and explore how social media is changing the nature of online reputation management. It used to be that you were mainly concerned with getting yourself into search engines and getting the word out about you. Now we’re starting to worry about what we can keep out of search engines and who can see what of our online footprints.
We discuss the two key areas of monitoring and mentoring, and offer a few of our favorite practical tips, as well as analogize social media as having some unnerving similarities to the “permanent record” our teachers used to threaten us with.
I wanted to mention my favorite quote from Jim’s post that I didn’t get the chance to use in the podcast:
“So to me, the key to online reputation management is to put lots of positive information about you online and to tell your story. Just overwhelm any critics.”
The podcast also includes answers to two audience questions: what tech would we recommend for law students (probably no one will agree with my recommendation, but, after you think about it, you’ll start to see that I might actually have a good idea or two) and the role usability testing might play in law firm tech decisions.
We end the post with our Parting Shots – practical tips you can use right away. I give my favorite places to find tech tips and Tom points to MIT’s new Personas tool, which is not a bad way to get a handle on your online reputation.
Give our new episode a listen and let me know what you think. Show notes are not currently available but should be up soon.
And try some of the back episodes as well.
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[Originally posted on DennisKennedy.Blog (]
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Now Available! The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at Twitter: @collabtools
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