Webinar registration information
I’m excited to announce that I’ll be presenting a webinar on one of my favorite topics – productizing legal services – on Thursday, March 7. It’s free and the registration details are here.

It’s the first of what I expect to be many collaborations with FoundationLab, a legal design studio doing cool things. You’ll be hearing more about that in the near future.

From the webinar description:

In this fast-paced and wide-ranging session, you will learn:

  • How products can be created from services
  • The benefits of productization, including diversification of revenue streams
  • Getting started with your productization efforts – an action plan
  • Keeping a client-centric focus
  • Jump starting productization ideas or supercharging existing efforts with design sprints

Mike Cappucci from FoundationLab will be joining me to talk a bit about what FoundationLab is doing in legal product design and implementation and ways to use design sprints to accelerate productization efforts.

Sadly, a comprehensive article I wrote on productization of legal services in 2014 has disappeared from the Internet, although it still ranks really, really high in Google search results. I’m working on ways to get that available, probably by republishing my archived draft as a new blog post. Don’t get me started on the topic of link rot and how embarrassing it can be for authors.

However, a condensed version of that article I wrote as one of my technology columns for the ABA Journal in 2014 is still available. It’s called “Making Legal Services a Subscription Product Can Make Sense.” Tom Mighell and I also devoted a podcast episode to this subject in 2014. It’s called “Turning Legal Services into Products.

I’m very happy to get to focus on this topic again in the upcoming webinar, especially since I’m working on a couple of my own services into products efforts. I hope you can join us on March 7.


[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

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