Frankly, I made a mistake doing that. Many people told me that I was offering too much free content and I should only offer a few teasers and drive people to buy e-books instead.
I went against my instincts and removed most of them. Now I want to go back to my old approach and probably make some of my PowerPoint slides freely available as well.
What I’m planning to do is to republish most of my favorite articles as individual blog posts to make them part of my blog database. I’ll also provide a PDF download option.
I believe it’s more valuable to offer a lot of free material on your website, but still provide some options for people to support your efforts through the purchase of convenient collections of materials. That’s the approach to which I plan to return.
[Originally published on DennisKennedy.Blog (]
This post brought to you by Dennis Kennedy’s eBooks – Preparing Your Law Firm for the Internet Era: 150 Steps Toward a 21st Century Practice of Law, Dennis Kennedy’s Legal Technology Primer and Unlocking the Secrets of Legal Technology and Technology Law: Finding Your Way in the First Internet Era.