My latest ABA Journal tech column is called “Twitter Talk: Its Search and Trends Can Keep You Up to Speed.” The column provides some practical pointers on ways lawyers can benefit from using Twitter without the need to learn how to “tweet.”

In my experience speaking to lawyers, Twitter is the social media platform lawyers have the most difficulty seeing where the value might be. In this column, I focused on the non-tweeting side of twitter – search and trends.

I cover the basic details and highlight ways lawyers have used and might use Twitter search and trends. I’ve long used these tools and have always found them valuable. I always encourage lawyers to experiment with search and trends before they write off Twitter as something that makes no sense for them. You should do that too – you might be surprised at how much you can learn by using Twitter without actually tweeting.

Money quote:

Even if tweeting does not make sense for you, Twitter Search and trends as monitoring tools might.

Read the entire column at Twitter Talk: Its Search and Trends Can Keep You Up to Speed.

[Originally posted on DennisKennedy.Blog (]

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Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available. Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.