In perhaps the classic example of “I didn’t have enough time to write a shorter article, so I wrote a longer one,” I have a new article out in the February issue of the Law Practice Today webzine. It runs about 3,000 words and is called “Thirteen Facebook Tips for Lawyers in 2013.”

As the article summary says:

Still scared of Facebook? Come on, it’s 2013 already—can 1 billion users really all be wrong? Here are 13 tips to guide even the most reluctant late adopter on how to get the most of the most popular social media tool.

The article offers some of my observations about lawyers using (and, mainly, not using) Facebook, thirteen practical tips (anybody else notice that matching the number of tips to the year has upped the degree of difficulty for these types of tips articles?), and three simple action steps to get yourself going on Facebook.

The money quote:

There are many reasons lawyers probably should be using Facebook, but I’m not sure that convince many reluctant lawyers with those reasons. Instead, consider my view that there may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.

I expect that Allison Shields and I will cover many of these tips in more detail in our upcoming presentation on LinkedIn and Facebook at ABA TECHSHOW 2013 in Chicago in April.You will also have the chance to talk about these topics with Allison and me at the Taste of TECHSHOW dinner we will be hosting on April 4.

Hope you find the new article helpful.If you want to dive even deeper into Facebook, you might consider reading Facebook in One Hour for Lawyers, the new book from Allison Shields and me, which is also available in an iBook version.

What other tips do you have for for lawyers to make better use of Facebook?

[Originally posted on DennisKennedy.Blog (]

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Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.