Yesterday, I posted some highlights of recent reviews of my new book, Successful Innovation Outcomes in Law. Today, I thought it was only fair to post a couple of reviews of the even newer book I wrote with Allison Shields, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals (available on Amazon).
In this book, co-authored by Dennis Kennedy and Allison Shields, you’ll learn everything you need to know about using LinkedIn as a legal professional. There’s something for everyone in this book, regardless of whether you’ve been on Linkedin for years or whether it’s a new endeavor.
Trust me on this. As someone whose been on LinkedIn for more than a decade now and who has over 221,000 followers, I like to think I’ve got a pretty good handle on using LinkedIn. Even so, I learned about quite a few new features that I had been previously unaware of.
At the outset, the authors offer the following very important advice: if you don’t know what you’re trying to accomplish on Linkedin, you’ll have no idea whether the time you spend on LinkedIn is worth it. That’s why, as they explain, it’s so important to determine your goals in order to get the most out of LinkedIn:
“What are you hiring LinkedIn to do?”…For example, if you are “hiring” LinkedIn to help you find a job, you will use it differently than if you are hiring LinkedIn to help you fill an open position. If you want to hire LinkedIn to find new local clients for your law practice, you will do something different than if you want to hire it to help you find speaking opportunities. Our sense is that LinkedIn will work best for most lawyers and other legal professionals if they hire it to help them create, manage, and care for their network of referrers and potential referrers of business.” –
What I love about Make LinkedIn Work for You, A Practical Guide for Lawyers and Other Legal Professionals is that it forces you to think strategically. Like many other lawyers, I am reasonably good at keeping up my profile and I have a wealth of connections, which I do seek to expand on a semi-regular basis. But I am pretty terrible at participating regularly and with a plan.
As Allison and Dennis say, “The book focuses on the three parts of your LinkedIn presence that you must understand well: Profiles, Connections, and Participation.” So you can see why the book appealed to me. I needed (and got) great education on the “participation” building block that was eluding me – and I’ll bet many of you reading this are in the same leaky raft.
Things I learned about (and needed to): How to bring LinkedIn into the real world, how to nurture the LinkedIn social media network, ways to make prospective clients turn into actual clients, how to convert my Twitter followers into LinkedIn connections, and the best kind of posts (and ideas for repurposing content and attracting positive attention by using particular kinds of post).
There are a lot of gold nuggets in this book. If you know you are not using LinkedIn as effectively as you want to, give yourself the gift of this book! – Sharon Nelson
I encourage you to read the book. It gives you many, many of the practical insights and tips from what we’ve learned about LinkedIn over many years, a strong focus on strategy and leveling up your use of LinkedIn, and our helpful three essential building blocks framework.
Purchase the book here.
[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]
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