I’ve been rethinking my approach to publishing articles in publications. To my horror, I’ve seen links to hundreds of my old articles take people to “file not found” or other 404 pages. Other articles are now behind subscription or pay walls, or can be read only as you navigate through ad mazes.

Large audienceThat was never

Allison Shields and I were talking the other day about LinkedIn and whether it was time to write a new edition of our book, LinkedIn in One Hour for Lawyers. Whether or not it’s time for a new edition, it became clear that we (meaning especially me) were not ready to write it.

However, we did have some ideas for a new article about ways to improve how you add connections on LinkedIn. In it, we would share some new ideas and experiments we had been doing in that area. We decided to write that article and turn it into a bit of a science experiment as well.


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