Long-time listeners of The Kennedy-Mighell Report podcast and other friends of the show know that Tom has been after me to start having regular interview guests on the show for quite a while.
The good news: we’ve started.
The great news: Wow, they’ve been excellent! I highly recommend that you check out the ones we’ve released and watch for the upcoming ones.
The most recent was with Bob Moesta, author of the new book, Demand-side Sales 101, and one of the originators of Jobs to be Done theory. It will go down in our podcast history as the “why Dennis hired his new blender” episode and might surprise you about how much that exercise will tell you about how clients buy legal and other professional services.
Here’s the list of recent interview shows:
Demand-Side Sales with Bob Moesta — How Quitting Selling Helps You Create a Better Client Experience
Bob Moesta discusses his book, “Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress,” and challenges lawyers to rethink their perspective on selling legal services.
Community Building: How Collaboration Can Help Lawyers Carry the Profession Forward
Gina Bianchini, co-founder of Mighty Networks, discusses opportunities for reinventing the legal profession through the creation of online communities.
Lifelong Learning: Building Your Firm’s Skills for the Future
Kelly Palmer, Chief Learning Officer of Degreed, shares tactics for developing a culture of continuous learning in your law firm.
- Smart Collaboration with Dr. Heidi Gardner
Dr. Heidi Gardner shares insights from her research on collaboration.
Great shows! And big thank yous to Heidi, Kelly, Gina and Bob! Let us know what you think about the interview episodes.
[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]
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