On Thursday, September 27 (at 10:00 AM Pacific; 12:00 PM Central; 1:00 PM Eastern), I’ll be speaking on “Facebook for Lawyers” for an hour as part of Avvo’s Free Legal Marketing Seminars series. You can sign up for the webinar here.

Here’s the description:

Facebook is rapidly approaching 1 BILLION users. Now the largest – and most active – social media platform in the world, long gone are the days of it being a network for college kids. Instead individuals, professionals and businesses alike use the site to connect with each other and share information every day. Increasingly Facebook profiles and pages are also showing up in search results. But what does this all mean for the legal industry? Lawyers may understand how Facebook works, but are hesitant to participate for a variety of reasons. Others are excited to jump in, but aren’t sure where to start or what it will take to be successful. In this webinar Dennis Kennedy, lawyer and co-author of the new book Facebook in One Hour for Lawyers, published by the ABA Law Practice Management Section, will provide attendees with strategies, lessons and tips for using Facebook to achieve personal and professional goals.

Lawyers who attend this webinar will learn about:

– How to determine if Facebook is right for you and your practice
– How to set up a personal and a professional Facebook presence
– The ever-evolving security and privacy settings
– Content creation, making connections and growing your network
– Facebook’s latest announcements and advanced features

I’ll cover some of the main topics and themes of the new book, Facebook in One Hour for Lawyers, Allison Shields and I wrote, including quite a few of the practical tips in the book. The webinar will be appropriate for Facebook beginners, although I’ll touch on a number of topics and strategies for more advanced users. Also, while the focus will be on use of Facebook by lawyers, I think that the potential audience extends beyond lawyers.

If you plan to attend the webinar and have any questions or topics you’d like me to address, let me know. Register for the free webinar here.

[Originally posted on DennisKennedy.Blog (http://denniskennedy.com/blog/)]

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Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available. Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

When I got home from work this evening, I found a package that had been delivered today. I opened it and found:

A closer look:

Yes, the new book from Allison Shields and me, Facebook in One Hour for Lawyers, has arrived. For me, my books only really seem real when I get my personal copies in hand.

This book is our “sequel” to LinkedIn in One Hour for Lawyers, which was published earlier this year. In fact, what I mainly remember about the publication of the LinkedIn book was how fast the deadline for the first draft of the Facebook book was approaching.

We’re quite pleased with the way Facebook in One Hour for Lawyers turned out, although we stretch the concept of “in one hour” well past the breaking point. You’ll get a lot of value in this book. I did prove that it is possible to read the main section of this book in one hour, but I’m a really fast reader.

I believe that the book is still technically in the pre-order period and is available with a 15% discount as a pre-order. We’re excited about this book and think you will be, too. If your firm or organization might consider using the book for social media training efforts, let me know and I can put you in touch with our publishing contacts for info about volume discounts. If you might be interested in a review copy (and have an audience that will appreciate the review), let me know. And, of course, don’t forget about LinkedIn in One Hour for Lawyers.

Although, frankly, I expect the only book Allison and I might consider next would be “Resting Up after Writing Two Books in Less Than a Year in One Hour for Lawyers,” I have grown fond of the “in One Hour” format and I think it has a lot of potential. I’ll be the Vice-chair of the ABA Law Practice Management Section’s Publishing Board this year and would be happy to hear any topics for an “in One Hour” book that you know that you would definitely buy.

Here’s a link the ordering page for Facebook in One Hour for Lawyers – I hope you enjoy the book.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available and also as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Allison Shields and I are grateful for the overwhelmingly positive response we gotten to our book, LinkedIn in One Hour for Lawyers. A big thank you to everyone who has purchased the book.

I’m pleased to announce that the book is now available as an iBook in the iTunes store. The price of the iBook is $17.99, a nice discount from the price of the traditional paperback version.

Allison and I have also started a LinkedIn Group in connection with the book (and the upcoming Facebook in One Hour for Lawyers book that we anticipate being published in August) called “Social Networking for Lawyers. Please consider joining the group to continue the conversation about the use of LinkedIn by lawyers.

We have been (welcomely) surprised by the interest by law firms in using the book as part of their internal LinkedIn training efforts. If your firm might be interested in exploring that route, we can help you get in touch with ABA Publishing about volume discounts. And, if you are an ABA Law Practice Management Section member (and, if you read this blog, you should be), it looks like there’s still a great discount available on the paperback version for LPM members.

iBook link

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available *and as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

With the IPO of Facebook fast approaching, interest in Facebook is reaching a fever pitch. As a result, even lawyers are starting to take notice of Facebook and how they might use it personally and professionally.

I’ll be co-presenting with Allison Shields on a May 17 webinar on “Facebook for Lawyers” (a joint production of ALI-CLE and the ABA’s Law Practice Management Section) and there’s still time to register. Details here. This presentation will have a highly practical focus and we’ll concentrate on ways to help you actually use Facebook rather than the all-too-common approach of worrying about a parade of Facebook risks.

Allison has more details and some Facebook tips here. Allison and I just did a well-received presentation on this topic, with a great audience who asked a lot of questions. That audience was the first audience we’ve seen where every attendee had a Facebook account. We’ll incorporate what we learned about what issues are important to lawyers from those questions into this webinar presentation. If you are using Facebook, it only makes sense to learn how to use it well.

As the perceptive reader will guess, you can also expect to see a new book from Allison and me called “Facebook in One Hour for Lawyers” later this summer, possibly in early August. The May 17 webinar will give you a good preview of the book.

Hope to “see” you at the webinar.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As the number of Facebook users approaches the one billion mark, lawyers are starting to take interest in Facebook and how they might use it.

I’ll be co-presenting with Allison Shields at an upcoming presentation and a webinar on the “Facebook for Lawyers” topic.

First, this Friday, May 4, if you are in the San Francisco area or are attending the ABA Law Practice Management Section’s Spring Meeting in Napa, you can see our live presentation called, simply enough, “Facebook for Lawyers.” Details here.

Second, on May 17, Allison and I will be presenting an ALI-ABA webinar called, simply enough, “Facebook for Lawyers.” Details here.

As the perceptive reader will guess, you can also expect to see a new book from Allison and me called Facebook in One Hour for Lawyers later this summer. Both the May 4 presentation and the May 17 webinar can be expected to give you a preview of the book.

Hope to see you for one or both of these events.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

The UPS man brought me a package yesterday that contained the book in the photo below.

LinkedIn in One Hour for Lawyers - Book Photo
LinkedIn in One Hour for Lawyers

So, I thought now would be a good time to pre-announce the impending release of the new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers,” which is now available for pre-order.

It’s part of the ABA Law Practice Management Section’s reasonably-priced “In One Hour” series of books on legal technology topics. While the title is self-explanatory, the goal of the book is to provide a quick and easy, but reasonably thorough, introduction and guide to LinkedIn, the premier social networking platform and the social networking tool most commonly used by lawyers.

Many, many lawyers have joined LinkedIn, but it’s rare for me to find a lawyer who tells me that he or she is using more than a tiny fraction of the potential of LinkedIn. This book is meant to help remedy that.

Allison, Michelle Golden and I presented a very popular webinar last year that led to the idea for this book. I’ve long been a fan of Allison’s writing – we have a similar style and a similar lawyer-focused approach. The writing collaboration was great, and we’re very pleased with the final product.

The book itself is short and to the point. It has lots of color screenshots and a simple, step by step approach to the essential components of LinkedIn – Profiles, Connections and Participation.

The main portion of the book consists of ten “lessons” that will get you up and running on LinkedIn. We finish the lessons section with three action steps anyone can take to improve their LinkedIn effectiveness.

We also have a set of advanced materials, covering topics like ethics, apps, advanced features, and more, plus a list of 60 of our best LinkedIn tips.

Our idea was to provide not just the basics, but point readers to more advanced uses, and share some of our ideas about how LinkedIn fits into the context of your real-world networking contexts.

I really like the way the book turned out and want to thank everyone involved in the project (including my daughter, Grace, who provided proofreading and editorial help).

I also wanted to share comments we received from two people I admire greatly, Bruce Marcus and Patrick McKenna.

“One of the byproducts of the new world of social media is the burst of new how-to books. Naturally, some are far better than others, and so we are blessed when a pair of superior and experienced practitioners like Dennis Kennedy and Allison Shields share their experience in using LinkedIn® in One Hour for Lawyers. Yes,after an hour with this clear and succinct book,you will indeed become highly proficient in the art of using LinkedIn® proficiently and profitably.”–Bruce W. Marcus, editor of “The Marcus Letter on Professional Services Marketing” and author of Professional Services Marketing 3.0.

“If you are interested in promoting your practice, finding clients, discussing important issues with like-minded colleagues, or getting answers to your important burning issues, than you definitely need to explore the social networking power of LinkedIn®. And it would be hard to imagine two better people than Dennis Kennedy and Allison Shields to make it unbelievably easy for even the most reluctant lawyer to get up-and-running as quickly as possible. What a great way to spend an hour–teach yourself how to ramp-up your networking activities with this highly practical guidebook. Even an old dog like me, who has had an active presence on LinkedIn® for more than a few years, has to admit that I learned a number of new things (advanced search techniques and company buzz) from reading this book.”–Patrick J. McKenna, bestselling author, law firm management consultant and host of “Law Firm Leaders,” the only LinkedIn® group exclusively for large law firm managing partners.

The book is currently available for pre-order, with a 15% discount available.

As an aside, as the title indicates, the focus is on use of LinkedIn for lawyers and other legal professionals, but I don’t think you need to be a lawyer to get some benefits from this book.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

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The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

It’s time for an update on recent episodes of the Kennedy-Mighell Report podcast. We’ve really liked some of the last episodes and I want to recommend them to you. We enjoy making the podcasts, working with our great producers at Legal Talk Network, seeing our monthly downloads number continue to increase, and growing our sponsor list (now up to four).

We’re trying to put together an all audience question show for one of our upcoming episodes. If you’d like to ask us a question that we might try to answer on the show, you can email us at tkmreport@gmail.com, email either Tom or me, or reach us in one of the many other ways we can be reached. Or simply leave a comment to this post with your question. Because it’s a podcast, sending us an audio with you asking your question would be great.

Also, we’re happy to report that the show notes page is back. The show notes site will give you links to the podcasts, contents of each show, and links to sites and resources mentioned on each episode.

#68. Can Software Replace Lawyers?

From IBM’s Watson to Apple’s new Siri to the growth of predictive coding in e-discovery, it’s been a heck of a year for computers catching up to humans. Lately, there’s been a lot of discussion about the question, “Can software take the place of lawyers?” Can it, or will it? In this episode, Dennis Kennedy and Tom Mighell discuss the latest software advances and the likely impact on lawyers, how lawyers might benefit from these advances, and how worried lawyers should be about competition from machines.

#67. iPads for Lawyers

iPads are making serious inroads into the work environment, even for lawyers. What role might the iPad play in the daily lives of busy legal professionals? In this episode, Dennis Kennedy and Tom Mighell are joined by special guest David Sparks, author of the new book, iPad at Work, to discuss the potential benefits of using an iPad in legal work, practical iPad tips, and how the iPad and iPad apps are changing the way lawyers use technology.

#66. Kindle en Fuego: Next Generation Tablets

Amazon has just announced a new generation of Kindle devices, including a touch version and the Kindle Fire, a low-cost tablet device. The new Kindles start at $79. Are these iPad competitors, a new category of devices or another harbinger of the Post-PC era? In this episode, Dennis Kennedy and Tom Mighell discuss how the new Kindles might help lawyers, whether the platform is now the message, and where the tablet category might go after the death of Steve Jobs.

#65. Easy Productivity Improvements

Why are more lawyers than ever using two (or more) monitors at their desks? Others use surprisingly simple tricks to make their days more productive and their lives a little easier. Once you’ve learned some of these techniques, you often think that they are “obvious” and something you should have implemented a long time ago. In this episode, Dennis Kennedy and Tom Mighell discuss a few simple productivity techniques like using multiple monitors that have made a big difference for them, how those tips might benefit you, and steps you can take to make yourself much more productive than you were before you listened to this podcast.

Let me especially recommend the episode on iPads with David Sparks to anyone who owns or plans to buy an iPad. If you haven’t listened to the podcast before or haven’t listened for a while, give one or more of these a listen.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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Allison Shields, Michelle Golden and I presented a webinar on LinkedIn for Lawyers in August. That webinar was so well-attended that on November 3 there will be a replay. The details are available on the ALI-ABA website.

Although the November session will be an audio replay of the August session, we’ll be answering questions from attendees by email after the replay. That will give attendees a great chance to get their LinkedIn questions answered, to the extent that they aren’t answered in the webinar.

I had the benefit of hearing this webinar already and can tell you that the webinar is loaded with great information and practical tips, whether you are a LinkedIn beginner or an experienced user. I learned a lot from Allison and Michelle during the webinar. I also contribute some of my insights and tips from my many years of being on LinkedIn.

Here are the details on the webinar.

[Originally posted on DennisKennedy.Blog (http://www.denniskennedy.com/blog/)]

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at LawyersGuidetoCollaboration.com. Twitter: @collabtools

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