In perhaps the classic example of “I didn’t have enough time to write a shorter article, so I wrote a longer one,” I have a new article out in the February issue of the Law Practice Today webzine. It runs about 3,000 words and is called “Thirteen Facebook Tips for Lawyers in 2013.”

As the article summary says:

Still scared of Facebook? Come on, it’s 2013 already—can 1 billion users really all be wrong? Here are 13 tips to guide even the most reluctant late adopter on how to get the most of the most popular social media tool.

The article offers some of my observations about lawyers using (and, mainly, not using) Facebook, thirteen practical tips (anybody else notice that matching the number of tips to the year has upped the degree of difficulty for these types of tips articles?), and three simple action steps to get yourself going on Facebook.

The money quote:

There are many reasons lawyers probably should be using Facebook, but I’m not sure that convince many reluctant lawyers with those reasons. Instead, consider my view that there may be no better resource than Facebook to help you reconnect with people who were important in your life with whom you have lost contact.

I expect that Allison Shields and I will cover many of these tips in more detail in our upcoming presentation on LinkedIn and Facebook at ABA TECHSHOW 2013 in Chicago in April.You will also have the chance to talk about these topics with Allison and me at the Taste of TECHSHOW dinner we will be hosting on April 4.

Hope you find the new article helpful.If you want to dive even deeper into Facebook, you might consider reading Facebook in One Hour for Lawyers, the new book from Allison Shields and me, which is also available in an iBook version.

What other tips do you have for for lawyers to make better use of Facebook?

[Originally posted on DennisKennedy.Blog (https://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

For the last few years, I’ve enjoyed reading the posts of several bloggers who are trying to read 52 books in 52 weeks. I’ve also wanted to find a good way for me to keep track of the books I’ve read. And it gives me a good reading target to shoot for.

Last year, I read 56 books.

I’m doing the same thing in 2013. My approach is the same in previous years – I’ll simply update this post from time to time throughout the year as I finish books.

I’ve enjoyed doing this challenge every year and hope you find the list useful. And I encourage you to take the challenge yourself.

As Bill Taylor says, “Are you learning as fast as the world is changing?” Challenging yourself to read 52 books is probably a good way to start to answer that question.

December

52. Becoming a Supple Leopard, Kelly Starrett
51. Seeing What Others Don’t, Gary Klein
50. Decisive, Chip Heath and Dan Heath
49. The Lawyer’s Field Guide to Effective Business Development, William Flannery
48. The Sports Gene, David Epstein
47. Learnings from the Long View, Peter Schwartz
46. The United States of Paranoia, Jesse Walker

November

45. The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed, Ruth Carter
44. The Investigator, Terry Lenzner
43. The English Girl, Daniel Silva
42. Sleepless in Hollywood, Lynda Obst
41. The Flamethrowers, Rachel Kushner
40. Beloved Enemy, Eric Lustbader

October

39. Slow Getting Up, Nate Jackson
38. The Art of Thinking Clearly, Rolf Dobelli
37. Letter to a A Young Scientist, Edward O. Wilson
36. The Consummata, Mickey Spillane and Max Allan Collins
35. The Map of Innovation, Kevin O’Connor

September

34. WordPress Websites in One Hour for Lawyers, Jennifer Ellis
33. Big Data, Viktor Mayer-Schonberger and Kenneth Cukier
32. Lawn Gone, Pam Penick

August

31. Tea Lover’s Treasury, James Norwood Pratt
30. Revolutionary Summer, Joseph Ellis
29. The Shanghai Factor, Charles McCarry

July

28. A Serpent’s Tooth, Craig Johnson
27. Seven Daughters of Eve, Bryan Sykes

June

26. Foreign Influence, Brad Thor
25. Psych’s Guide to Crime Fighting for the Totally Unqualified, Shawn Spencer and Burton Guster
24. The Expats, Chris Pavone
23. The Signal and the Noise, Nat Silver

May

22. Frozen Heat, Richard Castle
21. How Georgia Became O;Keeffe, Karen Karbo
20. Dreamland, David Randall
19. Microsoft SharePoint 2010 for Dummies, Vanessa Williams

April

18. Mastermind: How to Think Like Sherlock Holmes, Maria Konnikova
17. The Utopia Experimment, Kyle Mills
16. The Aden Effect, Claude Berube

March

15. The March of Folly, Barbara Tuchman
14. The Aden Effect, Claude Berube
13. iPad in One Hour for Lawyers, Tom Mighell
12. Why Grow That When You Can Grow This, Andrew Keys
11. Mission to Paris, Alan Furst

February

10. Among the Islands, Tim Flannery
9. Spy the Lie, Philip Houston, Michael Floyd and Susan Carnicero
8. Yoga for People Who Can’t Be Bothered to Do It, Geoff Dyer
7. Garment of Shadows, Laurie R. King

January

6. Naked Heat, Richard Castle
5. Heat Wave, Richard Castle
4. Trust Me I’m Lying, Ryan Holiday
3. Death Without Company, Craig Johnson
2. How Music Works, David Byrne
1. Bruce, Peter Ames Carlin

[Originally posted on DennisKennedy.Blog (https://denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

Facebook in One Hour for Lawyers, the new book from Allison Shields and me, is now available (iBook version here). Our previous book, LinkedIn in One Hour for Lawyers is also available and also can be downloaded as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

When I got home from work this evening, I found a package that had been delivered today. I opened it and found:

A closer look:

Yes, the new book from Allison Shields and me, Facebook in One Hour for Lawyers, has arrived. For me, my books only really seem real when I get my personal copies in hand.

This book is our “sequel” to LinkedIn in One Hour for Lawyers, which was published earlier this year. In fact, what I mainly remember about the publication of the LinkedIn book was how fast the deadline for the first draft of the Facebook book was approaching.

We’re quite pleased with the way Facebook in One Hour for Lawyers turned out, although we stretch the concept of “in one hour” well past the breaking point. You’ll get a lot of value in this book. I did prove that it is possible to read the main section of this book in one hour, but I’m a really fast reader.

I believe that the book is still technically in the pre-order period and is available with a 15% discount as a pre-order. We’re excited about this book and think you will be, too. If your firm or organization might consider using the book for social media training efforts, let me know and I can put you in touch with our publishing contacts for info about volume discounts. If you might be interested in a review copy (and have an audience that will appreciate the review), let me know. And, of course, don’t forget about LinkedIn in One Hour for Lawyers.

Although, frankly, I expect the only book Allison and I might consider next would be “Resting Up after Writing Two Books in Less Than a Year in One Hour for Lawyers,” I have grown fond of the “in One Hour” format and I think it has a lot of potential. I’ll be the Vice-chair of the ABA Law Practice Management Section’s Publishing Board this year and would be happy to hear any topics for an “in One Hour” book that you know that you would definitely buy.

Here’s a link the ordering page for Facebook in One Hour for Lawyers – I hope you enjoy the book.

[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available and also as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

Allison Shields and I are grateful for the overwhelmingly positive response we gotten to our book, LinkedIn in One Hour for Lawyers. A big thank you to everyone who has purchased the book.

I’m pleased to announce that the book is now available as an iBook in the iTunes store. The price of the iBook is $17.99, a nice discount from the price of the traditional paperback version.

Allison and I have also started a LinkedIn Group in connection with the book (and the upcoming Facebook in One Hour for Lawyers book that we anticipate being published in August) called “Social Networking for Lawyers. Please consider joining the group to continue the conversation about the use of LinkedIn by lawyers.

We have been (welcomely) surprised by the interest by law firms in using the book as part of their internal LinkedIn training efforts. If your firm might be interested in exploring that route, we can help you get in touch with ABA Publishing about volume discounts. And, if you are an ABA Law Practice Management Section member (and, if you read this blog, you should be), it looks like there’s still a great discount available on the paperback version for LPM members.

iBook link

[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available *and as an iBook. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As the number of Facebook users approaches the one billion mark, lawyers are starting to take interest in Facebook and how they might use it.

I’ll be co-presenting with Allison Shields at an upcoming presentation and a webinar on the “Facebook for Lawyers” topic.

First, this Friday, May 4, if you are in the San Francisco area or are attending the ABA Law Practice Management Section’s Spring Meeting in Napa, you can see our live presentation called, simply enough, “Facebook for Lawyers.” Details here.

Second, on May 17, Allison and I will be presenting an ALI-ABA webinar called, simply enough, “Facebook for Lawyers.” Details here.

As the perceptive reader will guess, you can also expect to see a new book from Allison and me called Facebook in One Hour for Lawyers later this summer. Both the May 4 presentation and the May 17 webinar can be expected to give you a preview of the book.

Hope to see you for one or both of these events.

[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.

As you might already know, Allison Shields and I have written a new book called “LinkedIn in One Hour for Lawyers,” published by the American Bar Association’s Law Practice Management Section.

For Allison and me, the target date for the “official” launch of the book has always been ABA TECHSHOW, and, more specifically, the Meet the Authors session for the book tomorrow (March 29) at 10:00 at TECHSHOW. Unfortunately, I’m not able to join Allison for that session (at least I have a medical excuse for that), but I know that she will do a great fantastic job in introducing the book and answering questions.

The book grew out of the very successful “LinkedIn for Lawyers” webinar Allison, Michelle Golden and I presented last summer. Allison and I took on the book project and some highly-ambitious deadlines to get the book ready for publication at TECHSHOW. It was a great writing collaboration and we already have another book project in the works. Here’s a hint about the topic of that book.

Our LinkedIn book is part of the re-launch of the reasonably-priced “In One Hour” series of books the LPM Section has done in the past. My friend and longtime collaborator Tom Mighell helped successfully re-launch this line with his highly-praised “iPad in One Hour for Lawyers” book. Tom’s excellent (I’ve already read it) new “iPad Apps in One Hour for Lawyers” and Ben Schorr’s Microsoft OneNote in One Hour for Lawyers” are new books in the series, with more in the pipeline.

Allison and I noticed that when we speak about social media and LinkedIn to lawyers, we consistently hear lawyers saying that while they’ve joined LinkedIn, they really don’t use it or even know how to use it. Interesting, many of them also say that one of their clients invited them to join LinkedIn and connect. That’s an interesting disconnect, when you think about it.

Our book tries to show lawyers how to get started with LinkedIn (the social media platform most commonly used by lawyers and certainly the social media platform lawyers find most comfortable), how to use it better, and, most important, how to integrate LinkedIn with your real world networking efforts in effective ways. The focus is on the practical, with lots of color screen shots, step-by-step instructions and our best practical tips on using LinkedIn.

The book is 128 pages long, divided into two main sections. The core of the book (which you should be able to read in about an hour) is a series of ten “Lessons” designed to walk you through opening an account, putting together an effective profile, adding connections, participating in LinkedIn and monitoring what’s happening in your network. We pack a lot of information into the lessons and have been told that even long-time LinkedIn users have learned some new things to implement right away. You can also think of the Lessons section as something to have at your side while you use LinkedIn. The second section is a group of essays on “Advanced Topics” – ethics, apps, advanced search, 60 tips, resources and more.

The early reaction to the book has been great, as you will see from the comments on the order page. My daughter, Grace, who helped with proofreading and editing, also thought the book would be very valuable to people who aren’t lawyers.

We’d be happy if you would take a look at the book and consider buying a copy. There are some discounts available for the book at TECHSHOW. If you are attending TECHSHOW, please stop by Allison’s Meet the Author session.

I know that there will also be an iBook version, but I don’t have the details on its availability at the moment.

If you haven’t started using LinkedIn or feel that you are using LinkedIn only to a fraction of its potential, this book might be just what you need.

Allison and I have started a LinkedIn Group as a companion group for the book. It’s called “Social Networking for Lawyers.” Simply search for the name fo the Group when you log into LinkedIn. We welcome you to join the Group to discuss LinkedIn, the book and other issues, as well as to get a sense of how LinkedIn Groups work and might work for you.

Details on the book and how to purchase it may be found here.

[Originally posted on DennisKennedy.Blog (https://www.denniskennedy.com/blog/)]

View Dennis Kennedy's profile on LinkedIn

Follow my microblog on Twitter – @dkennedyblog. Follow me – @denniskennedy

The new book Allison Shields and I have written called “LinkedIn in One Hour for Lawyers” is now available. Also still available, The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell.