Since Tom Mighell and I haven’t gotten much chance over the last year or so to write together, we jumped at the chance to write an article on “non-marketing” uses of social media for lawyers for the ABA’s Law Practice Today webzine. Then we realized that volunteering to write an article is far easier than finding the time to actually write it.

The result, however, is an article we really liked and one we’ve gotten some great feedback on. It’s called “Not Your Marketer’s Social Media: Ten Ways Lawyers Can Benefit from Non-Marketing Uses of Social Media.

The article grew out of our podcast called “Using Social Media for Non-Marketing” and expands on some of the ideas in the podcast and adds a few new things. The main idea is that lawyers can benefit from social media in many different ways and that the over-attention on using social media for marketing to potential clients has a limiting effect on ways that lawyers think they might use social media. The article is an attempt to “think different” about social media – in practical ways that match your own personality and approach – and to go back to the basics on social media. Then, see what evolves from uses that best fit your own approach and comfort.

We’ll also be talking about some of these ideas as part of a panel with Tim Stanley of Justia called “Social Media: Does Your Firm Marketing Plan Need A Face Lift” at the ABA Law Firm Marketing Strategies Conference 2011 on November 9 in Philadelphia. The Conference should be great and I encourage you attend (registration info here – early bird discount and chance to win iPad 2 until October 3). Please say hello if you attend our session.

Check out the new article and let us know what you think about it.

[Originally posted on DennisKennedy.Blog (]

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The Lawyer’s Guide to Collaboration Tools and Technologies: Smart Ways to Work Together, by Dennis Kennedy and Tom Mighell. Visit the companion website for the book at Twitter: @collabtools